For this piece of coursework, I am going to compare two Poems produced :: English Literature

For this piece of coursework, I am going to compare two Poems produced by Simon Armitage. For this piece of coursework, I am going to compare two Poems produced by Simon Armitage. His website has quoted that he is one of the most exciting younger poets that combines accessible humor and realist style with critical significance and has been short listed for the Whitbread Prize, TS Eliot Prize and Forward Prize. When he jumped genres, the critics moan about his first novel Little Green Man (2001) for its lack of poeticism; he said he "just wanted to tell a story", but the Guardian saw this tale of adult men trapped in childhood games as a "piece of low-key, frill-free lad-lit". "About his person" is a poem about a dead man who has been discovered. The title of the poem gives a sense that someone has written him, such as a Police officer's report. The form of layout is in 10 two-lined stanzas called rhyming couplets. The poem starts off in an ordinary way. It says "Five pounds fifty in change, exactly. A library card on its date of expiry". He had a postcard stamped but it wasn't sent to the person he was sending it to. The word "slashed" was used and this showed violence. It also showed that he was writing something quickly when the poem states "A pocket sized diary slashed with a pencil" From March 24th to 1st of April, something happened during that period of time and we don't know what it is. This makes us wonder in suspicion, what it was about. In his hand there is a piece of paper with his own handwriting on it: "A final demand, in his own hand" and this suggests that it could be his bill order which is unpaid. It is not told what is exactly meant but I presume so. On the 6th stanza it says there was a rolled up note of explanation sprayed like a carnation. This gives us a hint that he committed to suicide. The words "explanation" and "carnation" both rhyme like a simile. It gives emotion to the poem from feeling sad about "his" death. He also had possession of a photograph that was in the shape of a heart. This has given a hint why he has committed suicide maybe because he lost a loved one. For example his wife, who would be important to him. "No gold or silver, but crowning one finger" states that he had a wedding ring and this links up to the previous stanza that he was married.

Fundamentals of Marketing Essay

1.0. Course Description: The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics, which will be incorporated into the course, are external environment (which will focus on integrative topics with marketing,  such as economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing. 1.1 Course Perspective: We all have many experiences with marketing from the viewpoint of the consumer. In this course, we will take the perspective of the marketing decision maker. I hope you will learn that there is much more to marketing than you might have expected. From the textbook, participation assignments/homework, and class discussions, you will learn about the decisions that marketers must make and tools/frameworks that will assist you in making those decisions effectively. By the end of the course, you should understand the complexity and challenges associated with making marketing decisions as well as ways to design effective marketing strategies. On the practical side, this new understanding of marketing should make each of you a more knowledgeable consumer. 1.2 Course Learning Goals and Objectives: Accordingly, the course emphasizes the following: To analyze the role of marketing within the firm and society. To expose you to the two parts of a marketing strategy: the target market and the marketing mix. To study the four basic variables in the marketing mix: product, promotion, price, and distribution. To exercise analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet)—the basic tools of marketing. 2.0. Textbooks: Principles of Marketing, 13th Edition, by Kotler/Armstrong, Pearson Education 2012, ISBN 978730225574 3.0. Recommended Reading: A Selective reading packet is prepared for the course, which comprises Harvard cases, company cases derived from Philip Kotler, Gary Armstrong, â€Å"Principles of Marketing† , 7th edition, articles derived from HBR, SBR, and other significant business journals, as well as latest developed Chinese cases. Related handouts will be distributed in the class. 4.0 Method of Instruction: The course is highly interactive between the class and the instructor. Through case studies/presentations, problems, and specific company client activities, students will have the opportunity to use the concepts, ideas, and strategies presented in class. Problem-solving sessions occur in both individual (primarily) and team (occasionally) settings. This undergraduate course will incorporate a lecture and project-based approach to the principles of marketing. The textbook used in this course will be used as a reference point for the discussion(s) of the marketing plan project. Students are encouraged to read and inculcate the major principles found in the textbook. Note that occasionally changes in the schedule of the course or in the assignments are announced during class. It is your responsibility to ensure that you have received all of the changes and you will still be responsible for this information. The University is committed to a policy of honesty in academics. Conduct, which compromises a breach of this policy, may result in academic and/or disciplinary action. Cheating is a violation of student academic behavior standards. Please note that the sharing of information with other class members or with other sections of the course is considered cheating. 5.0. Assignments Case analysis An effective way to help students learn about the principles of marketing is  the analysis of marketing cases of real-world companies and events. Cases from the textbook will be assigned to provide an opportunity to apply the principles of marketing and to enhance one’s analytical ability to assess marketing problems. Analysis of cases provides for the application of course concepts to real-world situations, and students are expected to have read and analyzed the cases thoroughly prior to class. The objective of the use of cases is to apply the various principles/concepts of marketing to an in-depth analysis of a given company or industry. The class will be divided into groups (six student’s maximum per group), each group will be formed early on in the semester and given a date to present their analysis of a particular case. A presentation framework/format will be provided for each group. Team Project Each group need to develop a marketing project throughout the semester, following the below steps: Carefully choose the topic of the project, each group will decide on a â€Å"fictional† consumer product or service they wish to bring to market, which can be developed to illustrate and identify the marketing ideas. Draft a plan for the project, describing the topic goal, outline, procedure, approach, allotment of work, and possible difficulties. Carry out the plan, continuously discussing and reviewing every process of the project in the group. Referring to the instructor is welcome. Presentation and defence in class are going on in the last week As mentioned, all group members will receive the same grade for the work. Format for Marketing Plan Executive Summary Introduction Company Description (including background) Current marketing situation (situation analysis) Business mission statement External environmental factors affecting the business from: – Technological factors – Socio-cultural factors – Economic-Financial factors – Natural factors – Political-Legal factors– Competitive factors Opportunities and Threats in the External Environment Business Strengths and Weaknesses in relation to Opportunities and Threats Major Marketing Problem Competitive Advantage of the organisation Objectives and Goals Target Market Segments Recommendations for Product Strategy Recommendations for Price Strategy Recommendations for Promotion Strategy Recommendations for Place / Distribution Strategy Please note the following: If your plan is confidential, please inform the marker on the front cover of your plan. 6.0. Examination and Evaluation: Mid-test 20% Term exams 40% Group Project: Marketing Plan 20% Class participation and quiz 20% Total 100% The final is close-book. You will be asked conceptual questions which integrate all what they have learned through the course, so the hints of the best preparation for the exam is to attend the class regularly, participate in the discussion proactively and read the course material carefully. One of the questions in the final will be â€Å"What are the three most important lessons that you learned about marketing in this course that will help you as a manager, facing the challenge today and tomorrow in the globe stage?† All of you are encouraged to frequently think about this question since the beginning of the course. The final examination will be of two and a half hours duration. The examination is worth 40 percent of the total available marks. No materials are allowed into the examination room for this unit. You must bring your student identification card to the examination. In order to pass this unit to achieve your DEGREE you must complete and submit each item of coursework, complete the examination and achieve an overall mark of at least 75 percent of the total available marks. 7.0. Course Schedule: This Schedule is tentative and very much subject to change. Students are invited to bring in ads, articles, and anecdotes for class discussion. 1. Describe the roles of marketing and marketing strategy in business value creation. (This is taken from learning outcome) Poor ability to describe the fundamental concepts of marketing strategy and marketing mix. Adequate ability to describe the fundamental concepts of marketing strategy and marketing mix. Good ability to describe the fundamental concepts of marketing strategy and marketing mix and able to give related examples. Very good ability to describe the fundamental concepts of marketing strategy and marketing mix, to the extent of related applications in everyday business situation. 1.1. Explain fundamental concepts of marketing strategy and marketing mix used in the project. 1.2. Equal participation of all group members. 1.3. Ability to elicit and answer questions. 1. 2. Use appropriate terminologies in marketing activities and business environment. Poor ability to describe the terminologies used in marketing. Adequate ability to describe the terminologies used in marketing. Good ability to describe the terminologies used in marketing and able to give related examples. Very good ability to describe the terminologies used in marketing, to the extent of related applications in everyday business situation. 2.1. Explain the marketing terminologies used in the project. 3. Apply marketing concepts into marketing strategies in both local and international contexts. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation. 3.1. Explain marketing’s roles in companywide strategic planning. 4. Identify and explain the effects of marketing practices towards the community and the environment at large. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts  used in marketing, to the extent of related applications in everyday business situation. 4.1. Explain the marketing plan used in the project. 5.Apply marketing mix and marketing strategy concept into a marketing plan. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation. 5.1. Explain the marketing plan used in the project. 5.2. Fluency of presentation. 5.3. Time management. 1. Describe the roles of marketing and marketing strategy in business value creation. Poor ability to describe the fundamental concepts of marketing strategy and marketing mix. Adequate ability to describe the fundamental concepts of marketing strategy and marketing mix. Good ability to describe the fundamental concepts of marketing strategy and marketing mix and able to give related examples. Very good ability to describe the fundamental concepts of marketing strategy and marketing mix, to the extent of related applications in everyday business situation. 1.1. Executive Summary. 1.2. Introduction. 2. 2. Use appropriate terminologies in marketing activities and business environment. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation. 2.1. Introduction. 2.2. Body 2.3Conclusion 3. Apply marketing concepts into marketing strategies in both local and international contexts. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation. 3.1. Discussion of marketing concepts used in the project. 3.2. Application of marketing concepts in findings 4. Identify and explain the effects of marketing practices towards the community and the environment at large. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation. 4.1. Discussion of the effects of marketing practices in the project. 5.Apply marketing mix and marketing strategy concept into a marketing plan. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.

Business Ethics And Corporate Ethics - 863 Words

When we talk about business ethics, we think of the business as a whole, but in reality business ethics applies to the individuals working within the business. According to Investopedia, business ethics is the study of proper business policies and practices in regards to potentially controversial issues (Investopedia, 2016). Strong business ethics will help an organization become more successful by building customer loyalty, retaining good and talented employees, creating a positive work environment and avoiding legal problems (Hill, 2016). Devise Products Unlimited (DPU) has been in business for about thirty years, but recently some of the departments have been struggling. After doing some research, they were able to find out that business ethics has been an issue. Customers are complaining of the staff’s attitude in the sales, engineering, and production department. The staff is being unhelpful, mean, and angry with their customers, making the customers feel that they were bothering the staff. From the business ethics point of view, this can cause major problems for DPU. Their current reputation is affecting their customers’ loyalty, they have a hostile working environment that will lead to employees leaving the company, and the staff attitude can result in a legal issue if not address immediately. The individuals working in these departments are affecting the image of the entire company and if Martin Thomas, the CEO, does not take action soon, he is at risk of losingShow MoreRelatedBusiness Ethics And Corporate Morals1131 Words   |  5 PagesWall Street Journal Introduction Business ethics and corporate morals have been evolving over the years, and continue to do so. These guidelines are constantly molding and vary as businesses become more integrated. Costco Wholesale Corporation, is a very successful multinational business, but has had issues in following along with social responsibility trends that come with advancements in domestic and worldwide partnerships. Costco was established on September 15, 1983 by James Sinegal, and JeffreyRead MoreBusiness Ethics And Corporate Social Responsibility Essay1382 Words   |  6 PagesSOLUTION Business Ethics Business ethics are moral principles that guide the way a business behaves. The same principles that determine an individual’s actions also apply to business. Acting in an ethical way involves distinguishing between â€Å"right† and â€Å"wrong† and then making the â€Å"right† choice. It is relatively easy to identify unethical business practices. For example, companies should not use child labor. They should not unlawfully use copyrighted materials and processes. They should not engageRead MoreBusiness Ethics and Corporate Social Responsibility756 Words   |  4 PagesBusiness Ethics and Corporate Social Responsibility April Duhon DeVry University The United States has several laws that are intended to further fair, balanced, and competitive business practices. Do you think that such laws are effective? If so, why? If not, why not? The effectiveness of the laws that the United States have that are intended to further fair, balanced, and competitive business practices depends on how ethical a business is. Below I will explain why I do not believe theseRead MoreCorporate Social Responsibility And Business Ethics8391 Words   |  34 Pages CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS Final Project Report for Legal Aspects of Management Submitted To Prof. Dr. D.S. Sengar Professor, IIM Lucknow Submitted By Group 9 Abhinav Bansal, PGP31186 Chheda Adarsh Jayesh, PGP31199 Manideep Akarapu, PGP31213 Ritika Srivastava, PGP31226 Surbhi Aggarwal, PGP31239 â€Æ' Table of Contents Executive Summary 3 Acknowledgement 4 Business Ethics 5 Corporate Social Responsibilty 7 CSR Law 7 Crisis Management CSR 10 Read MoreBusiness Ethics And Corporate And Management Strategies Essay876 Words   |  4 PagesIntroduction- An Overview It is a viable alternative to apply CSR in Corporate and management strategies to outclass competing companies. An organization by carrying out its ethical principles and convictions in their activities and propagating them via organizational network influences the relationship with shareholders, clients and employees. The application of CSR can lead to social benefits and legitimacy for the firm since it can consider itself as a coalition in which the different stakeholdersRead MoreBusiness Ethics : Corporate Social Responsibility Essay1675 Words   |  7 PagesSeydina M. Fall E-Business Ethics A corporation must try to avoid egregious negative externalities, must actively promote corporate social responsibility (CSR), and must engage in philanthropy. Let’s take the example of the mining industry, in which 75% of mining companies (diamonds, copper, uranium, cobalt, etc.) are listed on the Toronto Stock Exchange1. For Canada, mining is a source of economic prosperity that brings along with it some risks. To maintain their competitive advantage, it is crucialRead MoreBusiness Ethics And Corporate Social Responsibility1512 Words   |  7 Pagesproducts. Consequently, managing business in a socially responsive manner contributes to the best combination of business success and societal acceptance, trust and loyalty. Giving back to the community in ways that benefits only society such as planting trees to curb pollution and help the environment or using biodegradable materials in packaging can reap financial benefits to a company by building loyalty among the community. The notion of business ethics and corporate social responsibility is becomingRead MoreBusiness Ethics And Corporate Social Responsibility1502 Words   |  7 Pages Nowadays, a business wants to exist and grow in a society, which business ethics and corporate social responsibility are sensitive and crucial objectives, the business should do what is right. Many people agree that business does not exist beyond society, it is a citizenship in the society. Therefore, business has to have many certain obligations and social responsibility. It generally means business have to do something good for the community, making social contribution, and using effectivelyRead MoreCorporate, Social Responsibility And Business Ethics1958 Words   |  8 PagesCONCEPTS applied by the organization CAT (based on 3 units-communication skills, ethics and behaviour, goal settings) We did some research online and decided to choose CATERPILLAR as our subject. Its performance is used as an indication to figure out world’s economy today. This is a six sigma company and follows all the quality standards and all the business process discussed in the text book. Thus we have applied our concepts and applications based on the work done by Caterpillar Inc. It is anRead MoreThe Business Roundtable Institute For Corporate Ethics1572 Words   |  7 Pages Term Paper Noah Polston Business and the Environment 12/3/2015 â€Æ' The barrier I have selected is the greenwashing mindset. According to the article in â€Å"The Business Roundtable Institute for Corporate Ethics†, â€Å"the greenwashing mindset—otherwise known as companies exaggerating trivial environmental changes to products, services, and processes—pervades many discussions of the environment. Characteristic of this mindset is the view that business could never act on values other than profit maximization